Video content is quickly becoming the focal point in any given organizations content marketing strategy. Social media has enabled a new source of video consumption with viewership almost eclipsing that of television around the globe. Influencers and businesses around the world are taking advantage of having their own platform on social media to market their content and there’s no sign of it slowing down. Studies show that by, 2021 for every second that passes, 1 million minutes of video content will cross global IP networks (via Forbes). Therefore, if you’re looking to strategically market any service or product, video will undoubtedly be your centerpiece.
UofL Health and Sciences - Who Needs PrEP?
SOCIAL MEDIA CONTENT ADVERTISING
We specialize in creating high quality video content that is digestible, informative, and educational! Here is a video produced for graduate students of the UofL Health and Science department pertaining to their PrEP HIV Protection Campaign.
If you are looking to disseminate information while maximizing impact, then video content is the way to go. Video generates 12x more shares on social media than text and visuals combined!
Video is the number one content type for Influencers/Businesses that draws traffic to your website and social media platforms. It’s no wonder, that podcasts that started out strictly as audio content, has migrated to video! Here is a video of The Leeway Show host interviewing the artist BRXTN on his podcast platform.
Video content is the most important investment that you can make when it comes to influencing and advertising! Approximately 64% of consumers make a purchase after watching video pertaining to a brand!
RAW Artist Recap - Nashville Tennessee
Producing video content for an event can dramatically increase attendance and help attract potential vendors to your next event. Organizing a successful event is a hidden art form. Be sure to make it a priority to include capturing video content on your to-do list. Schedule a consultation with us to find out how we can make your vision come to life!
Our FREE brand assessment is structured to stimulate your thinking in regard to how you market your brand. It is used on our end to assess your marketing tactics and to gauge how we can help assist in improving your marketing strategy efficiently and effectively! Take the Brand Assessment below and get more insight on how your marketing is working for your business!
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Let’s discuss how video can increase engagement across all channels in your content marketing!